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Global Marketing Automation Software Market - MACRO/MICRO Impact Analysis, Segment Analysis, Opportunity Assessment, Competitive Intelligence, Industry Outlook and Revenue Analysis & Forecast 2018-2027

Date: Aug 18 2020
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AllTheResearch (Featured Publisher)
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Number of Pages: 135
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Category: Service & Software

The global marketing automation software market was valued at US$ XX Mn in 2018 and is expected to reach US$ XX Mn by the end of the forecast period, growing at a CAGR of XX% during the period from 2019 to 2026.

The research report segments the market from a relevancy perspective into the below segments and sub-segments with quantitative analysis done from 2016 to 2026 considering 2018 as the base year for the research. Compounded Annual Growth Rate (CAGR) for each respective segment and sub-segment is calculated for the forecast period from 2019 to 2026 to provide a reference for growth potential.

Market Segments and Sub-segments Covered in the Report:

Based on Product Type marketing automation software market is segmented into:
Campaign Management
Email Marketing
Mobile Application
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Others

Based on Application marketing automation software market is segmented into:
Large Enterprises
Small and Mid-sized Enterprises (SMEs)

Based on Geography marketing automation software market is segmented into:
North America (U.S. and Canada)
Europe (U.K., Germany, France, Spain, Italy and Rest of Europe)
Asia Pacific (China, Japan, India, Indonesia and Rest of Asia Pacific)
Latin America (Brazil, Mexico and Rest of Latin America)
Middle East & Africa (GCC, South Africa and Rest of Middle East & Africa)

Key Market Players Analysed and Profiled in the Study Include:
HubSpot
Marketo
Act-On Software
Salesforce
Adobe Systems
Oracle
Infusionsoft
IBM
Cognizant
ETrigue
GreenRope
Hatchbuck
IContact
LeadSquared
MarcomCentral
Salesfusion
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo

This report covers an in-depth analysis of the marketing automation software market including statistical and qualitative data points with emphasis on the market dynamics including the drivers, opportunities & restraints.

There is a coverage of market dynamics at country level in the respective regional segments. The report comprises competitive analysis with focus on key players and participants of marketing automation software market covering in-depth data related to competitive landscape, positioning, company profiles, key strategies adopted and product-profiling with focus on market growth and potential.

Key Questions answered in the Report:

• What is the size of the overall marketing automation software market and its segments?
• What are the key segments and sub-segments in the market?
• What are the key drivers, restraints, opportunities and challenges of the marketing automation software market and how they are expected to impact the market?
• What are the attractive investment opportunities within the Market?
• What is the marketing automation software market size at the regional and country level?
• Who are the key market players and their key competitors?
• Market value- chain and key trends impacting every node with reference to companies
• What are the strategies for growth adopted by the key players in marketing automation software market?
• How does a particular company rank against its competitors with respect to revenue, profit comparison, operational efficiency, cost competitiveness and market capitalization?
• How financially strong are the key players in marketing automation software market (revenue and profit margin, market capitalization, expenditure analysis, investment analysis)?
• What are the recent trends in marketing automation software market? (M&A, partnerships, new product developments, expansions)

Years Considered During the Study:

Historical Year: 2016 and 2017
Base Year: 2018
Forecast Period: 2019 to 2026

Chapter 1 Preface
   1.1 Report Description
          1.1.1 Purpose of the Report
          1.1.2 Target Audience
          1.1.3 USP and Key Offerings
   1.2 Research Scope
   1.3 Research Methodology
          1.3.1 Secondary Research
          1.3.2 Primary Research
          1.3.3 Expert Panel Review
          1.3.4 Approach Adopted
                1.3.4.1 Top-Down Approach
                1.3.4.2 Bottom-Up Approach
          1.3.5 Assumptions
   1.4 Market Segmentation Scope
Chapter 2 Executive Summary
   2.1 Market Summary
          2.1.1 Global Marketing Automation Software Market, 2016-2026, (US$ Mn)
   2.2 Market Snapshot: Global Marketing Automation Software Market
          2.2.1 Market Dynamics (DRO)
   2.3 Global Marketing Automation Software Market, by Segment, 2018
          2.3.1 Global Marketing Automation Software Market, by Region, 2018 (US$ Mn)
          2.3.2 Global Marketing Automation Software Market, by Product Type, 2018 (US$ Mn)
          2.3.3 Global Marketing Automation Software Market, by Application, 2018 (US$ Mn)
   2.4 Premium Insights
          2.4.1 Market In Developed Vs. Developing Economies, 2018 vs 2026
          2.4.2 Market Regional Life Cycle Analysis
          2.4.3 Pricing Analysis, by Region
                2.4.3.1 Pricing by Product
                2.4.3.2 Pricing by Applications
                2.4.3.3 Pricing by Geography/Regions
          2.4.4 Technological Integrations
          2.4.5 Supply Chain Analysis and Vendor Landscaping
          2.4.6 Emerging Player Analysis
          2.4.7 Major Investments in Market
          2.4.8 Mega Trend Analysis
          2.4.9 Regulatory Analysis
          2.4.10 Key Factors Influencing Purchasing/Buying Decisions
          2.4.11 Market Pain-Points and Unmet Needs
Chapter 3 Market Dynamics
   3.1 Market Overview
   3.2 Market Driver, Restraint and Opportunity Analysis
   3.3 Market Ecosystem Analysis
   3.4 Market Trends Analysis
   3.5 Industry Value Chain Analysis
   3.6 Market Analysis
          3.6.1 SWOT Analysis
          3.6.2 Porter's 5 Forces Analysis
   3.7 Analyst Views
Chapter 4 COVID Impact Analysis
   4.1 Prevelance Analysis
   4.2 Ecosystem Impact & Opportunity Analysis
   4.3 Key Trends Analysis
          4.4. Key Factor Impact Analysis
   4.4 Sensetivity Analysis
   4.5 Covid-19 Interconnected Market Analysis (Direct,Indirect)
Chapter 5 Global Marketing Automation Software Market, by Product Type
   5.1 Market Overview, by Product Type
          5.1.1 Incremental Opportunity, by Product Type, 2018-2026

Campaign Management
Email Marketing
Mobile Application
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Others
Chapter 6 Global Marketing Automation Software Market, by Application
   6.1 Market Overview, by Application
          6.1.1 Incremental Opportunity, by Application, 2018-2026

Large Enterprises
Small and Mid-sized Enterprises (SMEs)
Chapter 7 Global Marketing Automation Software Market, by Region
   7.1 Market Overview, by Region
          7.1.1 Global Marketing Automation Software Market, by Region, 2016-2026, (US$ Mn)
   7.2 Incremental Opportunity, by Region, 2018
   7.3 North America Marketing Automation Software Market
          7.3.1 North America Marketing Automation Software Market, by Product Type, 2016-2026 (US$ Mn)
          7.3.2 North America Marketing Automation Software Market, by Application, 2016-2026 (US$ Mn)
          7.3.3 North America Marketing Automation Software Market, by Country, 2016-2026 (US$ Mn)
                7.3.3.1 U.S.
                   7.3.3.1.1 U.S. Marketing Automation Software Market, by Product Type, 2016-2026 (US$ Mn)
                   7.3.3.1.2 U.S. Marketing Automation Software Market, by Application, 2016-2026 (US$ Mn)
                7.3.3.2 Canada
                   7.3.3.2.1 Canada Marketing Automation Software Market, by Product Type, 2016-2026 (US$ Mn)
                   7.3.3.2.2 Canada Marketing Automation Software Market, by Application, 2016-2026 (US$ Mn)
   7.4 Europe Marketing Automation Software Market
          7.4.1 Europe Marketing Automation Software Market, by Product Type, 2016-2026 (US$ Mn)
          7.4.2 Europe Marketing Automation Software Market, by Application, 2016-2026 (US$ Mn)
          7.4.3 Europe Marketing Automation Software Market, by Country, 2016-2026 (US$ Mn)
                7.4.3.1 U.K. 7.4.3.1.1 U.K. Marketing Automation Software Market, by Product Type, 2016-2026 (US$ Mn)
                   7.4.3.1.2 U.K. Marketing Automation Software Market, by Application, 2016-2026 (US$ Mn)
                7.4.3.2 Germany
                   7.4.3.2.1 Germany Marketing Automation Software Market, by Product Type, 2016-2026 (US$ Mn)
                   7.4.3.2.2 Germany Marketing Automation Software Market, by Application, 2016-2026 (US$ Mn)
                7.4.3.3 France
                   7.4.3.3.1 France Marketing Automation Software Market, by Product Type, 2016-2026 (US$ Mn)
                   7.4.3.3.2 France Marketing Automation Software Market, by Application, 2016-2026 (US$ Mn)
                7.4.3.4 Italy
                   7.4.3.4.1 Italy Marketing Automation Software Market, by Product Type, 2016-2026 (US$ Mn)
                   7.4.3.4.2 Italy Marketing Automation Software Market, by Application, 2016-2026 (US$ Mn)
                7.4.3.5 Spain
                   7.4.3.5.1 Spain Marketing Automation Software Market, by Product Type, 2016-2026 (US$ Mn)
                   7.4.3.5.2 Spain Marketing Automation Software Market, by Application, 2016-2026 (US$ Mn)
                7.4.3.6 Rest of Europe
                   7.4.3.6.1 Rest of Europe Marketing Automation Software Market, by Product Type, 2016-2026 (US$ Mn)
                   7.4.3.6.2 Rest of Europe Marketing Automation Software Market, by Application, 2016-2026 (US$ Mn)
   7.5 Asia Pacific Marketing Automation Software Market
          7.5.1 Asia Pacific Marketing Automation Software Market, by Product Type, 2016-2026 (US$ Mn)
          7.5.2 Asia Pacific Marketing Automation Software Market, by Application, 2016-2026 (US$ Mn)
          7.5.3 Asia Pacific Marketing Automation Software Market, by Country, 2016-2026 (US$ Mn)
                7.5.3.1 China
                   7.5.3.1.1 China Marketing Automation Software Market, by Product Type, 2016-2026 (US$ Mn)
                   7.5.3.1.2 China Marketing Automation Software Market, by Application, 2016-2026 (US$ Mn)
                7.5.3.2 India
                   7.5.3.2.1 India Marketing Automation Software Market, by Product Type, 2016-2026 (US$ Mn)
                   7.5.3.2.2 India Marketing Automation Software Market, by Application, 2016-2026 (US$ Mn)
                7.5.3.3 Japan
                   7.5.3.3.1 Japan Marketing Automation Software Market, by Product Type, 2016-2026 (US$ Mn)
                   7.5.3.3.2 Japan Marketing Automation Software Market, by Application, 2016-2026 (US$ Mn)
                7.5.3.4 Indonesia
                   7.5.3.4.1 Indonesia Marketing Automation Software Market, by Product Type, 2016-2026 (US$ Mn)
                   7.5.3.4.2 Indonesia Marketing Automation Software Market, by Application, 2016-2026 (US$ Mn)
                7.5.3.5 Rest of Asia Pacific
                   7.5.3.5.1 Rest of Asia Pacific Marketing Automation Software Market, by Product Type, 2016-2026 (US$ Mn)
                   7.5.3.5.2 Rest of Asia Pacific Marketing Automation Software Market, by Application, 2016-2026 (US$ Mn)
   7.6 Latin America Marketing Automation Software Market
          7.6.1 Latin America Marketing Automation Software Market, by Product Type, 2016-2026 (US$ Mn)
          7.6.2 Latin America Marketing Automation Software Market, by Application, 2016-2026 (US$ Mn)
          7.6.3 Latin America Marketing Automation Software Market, by Country, 2016-2026 (US$ Mn)
                7.6.3.1 Brazil
                   7.6.3.1.1 Brazil Marketing Automation Software Market, by Product Type, 2016-2026 (US$ Mn)
                   7.6.3.1.2 Brazil Marketing Automation Software Market, by Application, 2016-2026 (US$ Mn)
                7.6.3.2 Mexico
                   7.6.3.2.1 Mexico Marketing Automation Software Market, by Product Type, 2016-2026 (US$ Mn)
                   7.6.3.2.2 Mexico Marketing Automation Software Market, by Application, 2016-2026 (US$ Mn)
                7.6.3.3 Rest of Latin America
                   7.6.3.3.1 Rest of Latin America Marketing Automation Software Market, by Product Type, 2016-2026 (US$ Mn)
                   7.6.3.3.2 Rest of Latin America Marketing Automation Software Market, by Application, 2016-2026 (US$ Mn)
   7.7 Middle East & Africa Marketing Automation Software Market
          7.7.1 Middle East & Africa Marketing Automation Software Market, by Product Type, 2016-2026 (US$ Mn)
          7.7.2 Middle East & Africa Marketing Automation Software Market, by Application, 2016-2026 (US$ Mn)
          7.7.3 Middle East & Africa Marketing Automation Software Market, by Region/Country, 2016-2026 (US$ Mn)
                7.7.3.1 GCC
                   7.7.3.1.1 GCC Marketing Automation Software Market, by Product Type, 2016-2026 (US$ Mn)
                   7.7.3.1.2 GCC Marketing Automation Software Market, by Application, 2016-2026 (US$ Mn)
                7.7.3.2 South Africa
                   7.7.3.2.1 South Africa Marketing Automation Software Market, by Product Type, 2016-2026 (US$ Mn)
                   7.7.3.2.2 South Africa Marketing Automation Software Market, by Application, 2016-2026 (US$ Mn)
                7.7.3.3 Rest of Middle East & Africa
                   7.7.3.3.1 Rest of Middle East & Africa Marketing Automation Software Market, by Product Type, 2016-2026 (US$ Mn)
                   7.7.3.3.2 Rest of Middle East & Africa Marketing Automation Software Market, by Application, 2016-2026 (US$ Mn)
Chapter 8 Competitive Intelligence
   8.1 Market Players Present in Market Life Cycle
   8.2 Key Player Analysis
   8.3 Market Positioning
   8.4 Market Players Mapping, vis-à-vis Ecosystem
          8.4.1 By Segments
          8.4.2 By Region
   8.5 Strategies Adopted by Key Market Players
   8.6 Recent Developments in the Market
          8.6.1 Organic (New Product Launches, R&D, Financial, Technology)
          8.4.2 Inorganic (Mergers & Acquisitions, Partnership and Alliances, Fund Raise)
Chapter 9 Company Profiles - with focus on Company Fundamentals, Product Portfolio, Financial Analysis, Recent News and Developments, Key Strategic Instances, SWOT Analysis

HubSpot
Marketo
Act-On Software
Salesforce
Adobe Systems
Oracle
Infusionsoft
IBM
Cognizant
ETrigue
GreenRope
Hatchbuck
IContact
LeadSquared
MarcomCentral
Salesfusion
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo
Chapter 10 About Us

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