This report focuses on the global Programmatic Display status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Programmatic Display development in United States, Europe and China.
Programmatic Advertising is the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding. Programmatic describes how online campaigns are booked, flighted, analyzed, and optimized via demand-side software (DSP) interfaces and algorithms.
Programmatic advertising sprang to life as an automated way to buy and sell ad inventory through exchanges that connect advertisers to publishers. The exchanges started with search, but today they cover all channels, from display, social, and mobile to television, radio, and outdoor.
With growing market for mobile phones, wide utilization of mobile advertising is witnessed, coupled with surging demand for more sophisticated technology. Emergence of tools to monitor & measure relevant data on mobile devices is influencing bright prospects for programmatic mobile video. There has been a wide adoption of digital technologies & devices for innovation in business processes and revenue producing opportunities. In addition, several government and international events have generated an incremental online advertising spending, which in turn has influenced adoption of programmatic advertisements. The aforementioned factors are expected to fuel growth of the market during the forecast period. In addition, social media marketers are running more effective campaigns through automated buying, reaching precise audiences with highly relevant messages. This is further estimated to propel market growth.
In 2017, the global Programmatic Display market size was 84600 million US$ and it is expected to reach 302900 million US$ by the end of 2025, with a CAGR of 17.3% during 2018-2025.
The key players covered in this study
Adobe Systems Incorporated
The Trade Desk
Market segment by Type, the product can be split into
Real Time Bidding
Market segment by Application, split into
Market segment by Regions/Countries, this report covers
Central & South America
The study objectives of this report are:
To analyze global Programmatic Display status, future forecast, growth opportunity, key market and key players.
To present the Programmatic Display development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Programmatic Display are as follows:
History Year: 2013-2017
Base Year: 2017
Estimated Year: 2018
Forecast Year 2018 to 2025
For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.