- In 2016, the market research industry generated approximately US$45 billion global revenue. There are ~5,400 business units offering market research services in the US alone.
A survey suggests that Clients’ prioritization is driven towards:
o Getting accurate and consistent actionable reports
o Getting reports/data relevant to their business needs
o Data management through transformational technology intervention
o Optimum cost for research
o Smart Technology: The rapid changes in technology are rendering every new-stuff obsolete very quickly. Only the technologically-advanced will stand-out in the crowd
- Given the complexities and interdependencies of market intelligence, there is always more than one source to explore and arrive at the answer you are trying to search